A Vision for the Future
Through five legacy impact areas, it will inspire individuals to lead active lifestyles, strengthen community ties, enhance Abu Dhabi’s global standing, develop its sports sector, and stimulate economic prosperity.
As the city gears up to host this landmark event, the vision of an Active Society under Abu Dhabi Sports Vision 2040 is one step closer to becoming a reality.
1. Health: Encouraging Active Lifestyles
Objective: Increase physical activity and improve health levels among UAE residents. The Open Masters Games will place a strong emphasis on participation, particularly among senior citizens.
By promoting inclusive and accessible sporting opportunities, the event aims to encourage long-term health benefits and an active lifestyle among the community.
2. Social: Strengthening Community Bonds
Objective: Foster engaged communities and intergenerational connections.
Bringing together athletes from diverse demographics, the event will serve as a platform for uniting different generations and social groups.
A significant number of volunteers will be involved across various locations, ensuring that the Open Masters Games leaves a lasting social legacy by promoting inclusivity, collaboration, and a strong sense of community spirit.
3. Image: Elevating Abu Dhabi’s Global Reputation
Objective: Position Abu Dhabi as a premier destination for global tourism and sports.
As a world-class sporting event, the Open Masters Games will attract international visitors experiencing Abu Dhabi for the first time. Through unparalleled hospitality, state-of-the-art facilities, and an exciting event atmosphere, the city will reinforce its image as a leading global tourism and sporting destination.
4. Sport: Boosting Accessibility and Development
Objective: Enhance access to sports and strengthen Abu Dhabi’s sporting ecosystem.
The Open Masters Games will leave a significant legacy in local sports development through improved sports programs, enhanced human capital, and upgraded infrastructure.
By making sports more accessible, the event aims to nurture talent, encourage grassroots participation, and build a more dynamic sports culture in the UAE.
5. Economic: Driving Sustainable Growth
Objective: Generate long-term economic benefits through event-related activities.
The Open Masters Games will play a pivotal role in activating economic activity in Abu Dhabi, both in the short and long term.
Increased tourism, job creation, and business opportunities linked to the event will contribute to sustained economic growth and reinforce Abu Dhabi’s status as a thriving international sports and business hub.